FROM A SECTOR NEED TO AN INTERNATIONAL EDUCATION PLATFORM.
INSTITUTO CEA
The automotive sector needed technicians prepared for electric vehicles, high-voltage systems and new mobility technologies. Instituto CEA needed to turn that need into a specialized educational offer and communicate it with authority.
We helped position PEEM — Programa Especializado en Electromovilidad — as a specialized training platform, supported by technical content, educational communication, cohort launches and a multiplatform community strategy.
4 years · 11 successful groups · Costa Rica as the base · expansion to Ecuador, Mexico, Argentina, United States and Colombia · TÜV SÜD approval as a prerequisite to subsequently pursue its certification process.
FROM APPROX. 70,000 FOLLOWERS TO MORE THAN 400,000 — AND A MONETIZED YOUTUBE CHANNEL.
The content ecosystem became an owned communication asset for education, positioning, community and value generation.
We do not just promote education. We create programs, build audiences and turn them into growth platforms.